Side-by-side comparison of multi-page vs single-page blog structure for a personal finance site

OPTION A — RECOMMENDED
Multi-page blog Best for SEO
Home → Blog index → Individual articles
Each article gets its own URL Google indexes planmydollar.com/blog/how-to-budget as a standalone page — far more powerful than a section on one page
Higher AdSense revenue More pages = more ad impressions. Each article page shows its own set of ads, multiplying your RPM opportunities
Scales cleanly to 100+ articles Add new posts without the homepage getting bloated or slow
Deeper reader engagement Users click from article to article, increasing session time — a key signal Google uses for rankings
Natural home for your calculators Each article links back to the relevant tool on planmydollar.com — perfect internal linking
Requires separate HTML files More files to manage, but very doable on Hostinger with a simple folder structure
OPTION B
Single-page blog
All articles stacked on one page
Simpler to build One HTML file, easier to maintain if you're not technical
OK for 5–10 short articles Workable at the very start before you have much content
Weak SEO — one URL for all content Google can only rank one page for one keyword. All your articles compete with each other
Fewer ad impressions One page = one set of ad slots, no matter how many articles you write
Gets slow and messy fast 20+ articles on one page = long load times and poor user experience
Hard to share or link to You can't share a direct link to a specific article — it always goes to the top of the page